Danny Avershal

Danny Avershal

I write for founders, executives, and startups

Screen Porch Publishing

Screen Porch Publishing is my ghostwriting and LinkedIn strategy business. Over the past five years I've written for, and managed the LinkedIn accounts of 30 executives across law, AI, robotics, SaaS, and venture capital.

In one engagement, I grew a client's LinkedIn following from 5,000 to 21,000 and counting. I ran their Substack and LinkedIn newsletter, breaking down the biggest AI stories as the technology went mainstream. Along the way, the newsletter built the email list for their book launch and generated leads.

It usually starts with LinkedIn management and grows one step at a time, as trust builds.

  1. Posts
  2. Articles
  3. Columns
  4. Books

For clients ready to write a book, I'm developing and ghostwriting books with my mentor Michael Ashley.

Writing samples and references are available on request, under the same confidentiality.

Videos for startups

I help startups turn what they've built into something people want to watch. I work on the ideation, writing, development, and strategy behind the launch. I do this work through BRNDMKRS Studio.

Azamat and Benazir, co-founders of Sirius, standing in their office with their dog

Sirius.ai launch video

Script, concept, and voiceover. Watch on X.

Two runners sprinting toward the camera on a track, one with arms out in celebration

Rork Case Study: 3AK

Script and concept. Watch on LinkedIn.

For fun

Meatball Rollout is a DIY comedy show I started with my brother and my best friend. We knew nothing about producing and had even less experience on stage, so we built the show from scratch in a backyard. It became a must-see on the LA comedy scene.

Year started
2022
Shows
16
Different attendees
750
Instagram clip views
10M+
Comics from all over the map: Netflix, SNL, JFL, Comedy Store Paid Regulars
50+

Follow @meatballrollout on Instagram

Work with me

I'd love to hear what you're working on.

Currently reading

  • Cover of Slaughterhouse-Five
    Slaughterhouse-Five Kurt Vonnegut
  • Cover of Golf and Life
    Golf and Life Jack Nicklaus with Dr. John Tickell

Last movie I saw

Poster for You Can See Everything
You Can See Everything Documentary by Nathan Fielder and Lance Oppenheim